About
Small by design. Expansive by nature.
Nomadikka is an independent communications studio founded by Carolina. A deliberately small core, with a curated network of senior specialists brought in around each piece of work.
A communications operating partner who makes the whole thing work.
Carolina leads client relationships directly. She diagnoses what is actually needed, shapes the solution, and brings the right people together around it, combining hands-on communications experience, operational architecture and executive production.
That means one senior point of contact who understands the craft, holds the plan and stays close to the work.
Founder
Carolina Annand
Argentine born, London and Lisbon based, Carolina founded Nomadikka in 2022 to offer a more flexible, senior and operationally rigorous way of delivering communications globally.
From Buenos Aires to New York, Barcelona to Paris and London to Lisbon, she brings over 20 years of experience building cross regional, multicultural communications strategies and campaigns. Before Nomadikka she held senior executive roles at Meta, Expedia Group and WPP, leading communications, PR, advocacy, reputation management and large scale engagement programmes.
In recent years her focus has grown at the intersection of communications, technology and social innovation, spanning tech for good, human rights, health, climate and gender equality, alongside work with global product and innovation studios navigating the age of AI.
“What I do best is refining complex narratives into clear, centralised and scalable communications, reaching key stakeholders effectively across different geographies.”Connect on LinkedIn
The network
Assembled around the work.
Around the core sits a trusted network of senior communications strategists, editors, media specialists, designers, researchers, digital practitioners, facilitators and producers. They are people we have worked with and would vouch for. Each engagement gets the specific mix it needs, and nothing more.
Principles
How we work.
- 01
Start from the outcome and the operating reality
What has to change, and what will actually make that possible here?
- 02
People chosen for the work
Teams are assembled for the specific problem, with people chosen deliberately.
- 03
Clarity and momentum
Clear ownership, clear next steps, visible progress. Complexity handled quietly.
- 04
Relationships, craft and follow-through
The work is judged on what happens after the strategy is approved.
- 05
Positive human, cultural and environmental value
We choose work that adds something worth adding.