Strategic communications · Advocacy
UNFPA–UNICEF Global Programme to End Child Marriage
Maximising awareness through strategic communications and evidence-based advocacy to end child marriage and advance gender equality in the world by 2030.
Work
Proof through projects that matter.
We tell our work the same way we run it: clearly, and without inflation. Each case story follows the same four parts.
- 01
Challenge
What the organisation was actually trying to move.
- 02
Team
Who was around the work, and how it was shaped.
- 03
Nomadikka's role
What we were accountable for.
- 04
Outcome
What changed, described only as far as we can honestly claim.
Communications operations
ustwo: Building relevance and reputation in the age of AI.
AI is accelerating software creation, but building products people trust, value and keep using, on their own terms, remains a design challenge. In a market crowded with competing claims, ustwo's perspective on agentic AI and the evolving relationship between people and technology needed to reach, and resonate with, the leaders commissioning the next generation of digital products.
- Challenge
- AI is accelerating software creation, but building products people trust, value and keep using remains a design challenge. In a market crowded with competing claims, ustwo needed to make the business value of its expertise clear across several industries. Its perspective on agentic AI and the evolving relationship between people and technology needed to reach, and resonate with, the leaders commissioning the next generation of digital products.
- Team
- An embedded senior communications team working alongside ustwo's leadership and internal marketing team.
- Nomadikka’s role
- We developed an integrated communications programme connecting ustwo's business priorities with the technology and culture conversations that matter to its clients. We brought positioning, media relations, thought leadership, content and social together around a coherent story, translating the studio's expertise into narratives relevant to each sector. These explored the science behind lasting engagement, the value of enduring product design, and how emotion, brand and play shape people's relationships with digital products.
- Result so far
- The partnership is ongoing, with a clearer, more distinctive external voice and a communications programme focused on reaching senior audiences in ustwo's priority sectors. The work is building a stronger association between the studio and the design questions shaping the next generation of digital products.
Selected work
Work that shows how we think.
A selection of projects across technology, health, human rights, climate and gender equality. They show the standard of communications work we hold to, and the kinds of organisations we are built for.
Narrative · Awareness
The Land Group
Building understanding of regenerative agriculture practices that boost farmland productivity and deliver lasting benefits for the environment and investors.
Media · Partnerships
Meta · Blood Donations Feature
Engaging with leading global health organisations and local authorities, promoting public understanding of blood stock and shortages, and rallying younger generations to give blood.
Campaign · Advocacy
Remote · Refugees Programme
Showing businesses how easy and rewarding it is to invest in refugee talent, so refugees can rebuild their lives through dignified employment.
In their words
“Highly strategic mind. Able to navigate through very complex geo-political themes, condensing and synthesising to produce beautiful, thorough and detailed strategies.”
“Great skills to advance a narrative, while devising new ideas to breathe fresh life into a story or campaign. A particular asset to communications work in support of social impact businesses and initiatives.”
“Extremely professional and focused. Impressed by project-management skills and attention to detail. Great deal of insight and recommendations with regards to cross-functional collaboration between the Social Media and PR teams.”
“Operates from a heart based energy yet always achieving phenomenal business goals. An asset to any organisation.”